Alex
Lead Reactivation Specialist
Alex reengages eligible dormant leads and past inquiries in your database, checks whether their needs have changed, and routes interested prospects back into your sales process.
Online checkout for Alex is coming soon. Book a call and we'll get you set up. Pricing is scoped during your consultation.
The role
What Alex does
- Reaches out to eligible dormant leads and past inquiries
- Respects opt-outs and contact eligibility rules
- Checks whether a prospect's needs or timing have changed
- Routes interested prospects to your sales process
- Keeps your CRM updated with each response
How they work
How Alex works
Reviews eligibility
Works only from leads cleared for outreach under your rules.
Reengages
Sends a relevant, personal check-in based on the original inquiry.
Qualifies
Confirms current need and timing with anyone who replies.
Routes
Passes interested prospects to sales or books them directly.
Annual opportunity
Illustrative business scenario
These figures are hypothetical, not guaranteed, and based on sample assumptions.
- Potential Additional Revenue
- $45,000
- Productivity Value
- $5,000
- Total Annual Opportunity
- $50,000
How the scenario is calculated
- Potential Additional Revenue: 30 reactivated sales per year × $1,500 each = $45,000.
- Productivity Value: 2.5 hours per week × 50 weeks = 125 hours, × $40 per hour = $5,000 (about 125 hours freed per year).
- Total Annual Opportunity: the two added together, $50,000.
Important
- Potential additional revenue is revenue, not profit.
- Productivity value is the value of staff time freed for other work, not guaranteed cash savings.
- Benefits can overlap across employees, so totals for several employees should not simply be added together.
- Estimates exclude implementation, subscription, and other operating costs.
Interactive simulation
Coming soonReactivation walkthrough
An interactive walkthrough of how Alex re-engages a past lead for a fictional business.
The Alex demo isn't live yet. We only switch it on after it runs on a dedicated demo account with sample data and the safety checks are complete.
Roofing specialization
Roofing lead reactivation
Configured to reengage eligible past roofing inquiries, such as unbooked estimates and older storm-season leads.
- Follows up on eligible estimates that never booked
- Checks in with past inquiries about current roof needs
- Routes homeowners ready to move forward to your estimators
- Updates lead status in your CRM
Example situations
Illustrative- "A homeowner who requested a quote last season replies that they are ready."
- "A past inquiry mentions new damage after a recent storm."
Ready to put Alex to work?
Book a call and we will scope how Alex fits your past leads and reactivation goals.
Online checkout for Alex is coming soon. Book a call and we'll get you set up. Pricing is scoped during your consultation.